The COVID-19 pandemic has further widened the disparity between women-owned businesses,
particularly those owned by women of color, and other businesses.
We also know that families and communities continue to suffer from the economic and societal
effects of the pandemic and may not have extra consumer dollars to spend. That’s why we ask you to
take one everyday essential that you use and consciously choose to instead source it from a women-owned
business. Through increased conscious consumerism this fall and holiday season, we can make a
measurable impact on women-owned businesses.
The sky is the limit of what can be replaced to Make One Switch, and we’ll be sharing more about this initiative during the coming months and weeks.
Together, we will:
Raise awareness of why, where and how to #BuyWomenOwned.
Encourage our friends and families to join us as grassroots advocates for women entrepreneurs.
Generate buzz about amazing women entrepreneurs, small business owners, and their products.
Provide an economic boost to Women Owned businesses without asking consumers to spend more.
We can’t wait to see how our network mobilizes to Make One Switch to #BuyWomenOwned!
Need a handy guide to women-owned businesses to support?The Women Owned Gift Guide is a curated selection of products from WBENC-Certified women-owned brands in a virtual, magazine-style format — there are even discount codes for some of these products!
Want to find even more women-owned brands? Check out our Women Owned Business Directory, featuring hundreds of products from WBENC or WE Connect-Certified businesses.
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