National Women's Small Business Month - Make One Switch

This fall, Make One Switch to #BuyWomenOwned to supportwomen-owned businesses.

This is the first week of National Women's Small Business Month – and we are kicking things off with a campaign in support of women-owned business.

Our key message? Make One Switch –take one everyday essential you use and consciously choose to instead source it from a women-owned business.


The COVID-19 pandemic has further widened the disparity between women-owned businesses, particularly those owned by women of color, and other businesses.
We also know that families and communities continue to suffer from the economic and societal effects of the pandemic and may not have extra consumer dollars to spend. That’s why we ask you to take one everyday essential that you use and consciously choose to instead source it from a women-owned business. Through increased conscious consumerism this fall and holiday season, we can make a measurable impact on women-owned businesses.

The sky is the limit of what can be replaced to Make One Switch, and we’ll be sharing more about this initiative during the coming months and weeks.

Together, we will:

  • Raise awareness of why, where     and how to #BuyWomenOwned.
  • Encourage our friends and     families to join us as grassroots advocates for women entrepreneurs.
  • Generate buzz about amazing     women entrepreneurs, small business owners, and their products.
  • Provide an economic boost to     Women Owned businesses without asking consumers to spend more.

We can’t wait to see how our network mobilizes to Make One Switch to #BuyWomenOwned!

How to join the campaign:

  • Access the campaign media kit for WBEs and use the content and graphics to showcase your status as a Women Owned business.
  • Let your network know how you plan to Make One Switch to #BuyWomenOwned and support women-owned businesses.
  • Share posts from Facebook, Twitter and Instagram using #BuyWomenOwned from your personal or company social media handles.
  • Subscribe to Women Owned Wednesday, our email newsletter bringing you new and inspiring ways to #BuyWomenOwned each week.

Questions? Contact us at womenowned@wbenc.org

Need a handy guide to women-owned businesses to support? The Women Owned Gift Guide is a curated selection of products from WBENC-Certified women-owned brands in a virtual, magazine-style format — there are even discount codes for some of these products!

Want to find even more women-owned brands? Check out our Women Owned Business Directory, featuring hundreds of products from WBENC or WE Connect-Certified businesses.

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