Artificial Intelligence

Why Insurers Are Modernizing Now: What’s Driving AI Adoption in Claims

The Pressure Is On

Healthcare insurers have been under pressure to do more with less for years — but that pressure has recently hit a breaking point.

New compliance deadlines, rising member experience expectations, and cost reduction mandates are forcing payers to act faster than ever before. For many, that means turning to AI and automation to modernize claims operations and keep up with both regulatory and competitive demands.

The shift isn’t about replacing people. It’s about enabling teams to work smarter, faster, and with more accuracy in an increasingly complex environment.

Compliance Deadlines Are Changing the Timeline

The latest CMS Prior Authorization Final Rule is pushing insurers to process and respond to authorizations within strict timeframes. At the same time, new interoperability and transparency rules are demanding clear documentation trials for every decision.

These regulations have created a new operational reality: payers need systems that can process, validate, and report data instantly and accurately.

That’s where AI-driven automation makes an immediate impact — by reading medical documentation, flagging missing details, and generating compliant decision records that can withstand audits.

Result: Faster approvals, fewer “pended for information” cases, and complete visibility into compliance workflows.

Executives Expect Results from AI

Since 2024, AI has become a board-level conversation. Executives are looking for ways to implement AI and get measurable results from their efforts.

Payers are being asked to show ROI from their AI investments within the fiscal year. That means small, focused projects that prove value quickly, such as automating high-volume, low-complexity claims or using AI to pre-screen prior authorization requests.

Organizations that start small and scale based on results are seeing 20–40% efficiency gains in targeted workflows and significant reductions in turnaround time.

Cost Pressures Are Here to Stay

Insurance operations are expensive — and administrative costs continue to climb. Every hour spent rekeying data or reconciling mismatched claims adds to the bottom line.

CFOs are asking operations and technology leaders to reduce costs by 10–20% while maintaining accuracy and compliance.

Modern AI tools are helping by:

  • Automating repetitive data entry and validation tasks
  • Reducing manual rework by identifying issues early
  • Streamlining handoffs between departments

The result is a leaner operation where staff focus on exceptions rather than everyday tasks.

Staffing Shortages Create a New Kind of Risk

Even when technology exists, many insurers can’t move fast enough because they lack the right internal skills.

Data scientists, automation developers, and integration specialists are in short supply across the industry. That gap can stall modernization projects before they start.

Partnering with experienced implementation and staffing teams allows insurers to bridge that gap — ensuring projects move forward on time, stay compliant, and generate measurable outcomes.

Short-term flexibility and long-term capability are becoming the new differentiators.

Member Expectations Are the Final Push

Members expect insurance to operate like every other digital service they use — fast, transparent, and proactive.

Slow claims processing or unclear communication directly impacts satisfaction scores and retention rates.

AI can help insurers deliver the kind of experience members now expect by:

  • Generating clear, consistent communication
  • Providing real-time claim status updates
  • Reducing processing times so members get answers faster

As payers improve efficiency, they’re also improving trust — a win for both operations and brand reputation.

Where to Begin

Modernization doesn’t have to mean starting over. The smartest insurers are focusing on one process at a time — often starting with high-volume workflows like claim intake or prior authorization.

The key is to:

  1. Identify where compliance or cost pressure is highest
  2. Automate a single, measurable workflow
  3. Track results and expand from ther

Within 60–90 days, many payers see measurable gains in turnaround time, cost reduction, and accuracy. Those wins build the confidence and executive support needed to scale.

The Bottom Line

The healthcare payer market has reached an inflection point. Regulation, costs, and customer expectations have all converged to make modernization a necessity—not an initiative that can wait another year.

AI and automation aren’t about the distant future anymore. They’re how leading insurers are staying compliant, efficient, and competitive right now.

If your organization is facing similar pressures, it’s time to turn that pressure into progress.

Covalent Resource Group helps insurers accelerate modernization through agile program delivery, automation strategy, and specialized staffing support.

Whether you’re navigating new CMS requirements, looking to cut administrative costs, or exploring where AI can make the most significant impact, our team can help you plan, implement, and measure real results. Connect with a Covalent strategist today.

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